WILD HORSE RUM
Corporate Identity & Brand Implementation
This project involved creating the corporate identity for Wild Horse Distillery and applying it across key brand touchpoints. The process began with research into the client’s vision, product offerings, target audience, and primary competitors. From that foundation, I identified the brand’s differentiators and translated them into a cohesive visual system that is bold, refined, and memorable.
The logo and supporting brand elements were developed in Adobe Illustrator. A custom “burnt” texture effect was crafted to reinforce the brand's character and add tactile personality to the visuals. Mockups were produced to present the identity in realistic applications and ensure consistency across materials.
