EQQUS
The Horse Game
EQUUS / The Horse Game is a design project and conceptual development for a board game inspired by equestrian culture. The goal was to transform knowledge of the horse world into a dynamic, educational, and visually engaging experience—created for players who love horses, category-based learning, and collecting content.
The project was built on research and strategy to define the game’s essence, structure, and visual system. From there, I developed a consistent and flexible identity that could be applied across all components: graphic language, iconography style, and templates for cards and game pieces.
This work explores how branding and editorial design can elevate a playful product, creating a cohesive experience across concept, content, and visual presentation.
