TRAIN YOUR SEAT
Event Brand Identity & Campaign System
This project focused on developing a complete brand identity for a large-scale event and implementing it across all touchpoints. The goal was to create a cohesive, high-impact visual system that could perform consistently across print, digital, environmental design, and social media.
Ensuring a unified experience before, during, and after the event.
The project began with research into the client’s brand, offerings, target audience, and main competitors. Based on the findings, I defined the event’s visual direction and translated it into a flexible identity system designed for scalability and strong recognition at multiple sizes and formats.
Deliverables
Event brand identity (logo system + supporting elements)
Folded event program featuring a full-bleed poster on the reverse
Promotional advertising: digital banners, promotional poster, and magazine placements
Event signage system (environmental graphics and wayfinding)
Official promotional merchandise design
Website layout and UI format (desktop + mobile)
App logo variations + social media icon set
Social media campaign design for two platforms (visual templates + launch assets)
Brand Identity
Conference Inspiration Board
Accordion-fold Conference Program with a full-size Poster printed on the reverse
Accordion-fold Conference Program with a full-size Poster printed on the reverse Mockup
Conference Print Advertising: Digital Banners
Conference Print Advertising: Print Poster Ads
Conference Print Advertising: Print Magazine Ads
Conference Signape
Conference Signape Mockups
Conference Official Merchandise
App & Social Media Icons
Screen Computer Conference Web Site
Screen Mobile Conference Web Page
Facebook Conference promotional Campaign
Instagram Conference promotional Campaign
